About Yours Clothing
Yours Clothing is a UK-based fashion retailer that specializes in plus-size clothing for women. The company was founded in 1993 and has since grown to become one of the largest plus-size fashion retailers in the UK, with over 160 stores across the country and an online store that ships to over 100 countries worldwide.
Yours Clothing offers a wide range of clothing items, including dresses, tops, jeans, skirts, and more, all designed specifically for plus-size women. They also offer a selection of shoes, accessories, and lingerie, as well as a range of maternity and tall clothing.
In addition to their clothing offerings, Yours Clothing also prides itself on providing excellent customer service and creating a community for their customers through social media and their blog, which features fashion tips, inspiration, and advice for plus-size women.
History and Evolution
Yours Clothing was founded in 1993 by Andrew Killingsworth and Resh Dorka, who both saw a gap in the market for fashionable plus-size clothing for women. The company started out as a market stall in East Anglia, UK, selling a small range of clothing items in sizes 14 and above.
Over the years, Yours Clothing has grown and expanded its range of clothing and accessories, catering to a wider range of sizes and styles. In 2007, the company launched its online store, which has since become a key part of their business, allowing them to reach a wider audience and offer a more diverse range of products.
In 2011, Yours Clothing opened its first standalone store in Peterborough, UK, and has since expanded rapidly, with over 160 stores across the UK and several international locations, including the US, Canada, Australia, and the Middle East.
Throughout its history, Yours Clothing has remained committed to providing fashionable and affordable clothing for plus-size women, as well as promoting body positivity and inclusivity. They have also focused on building a strong community of customers and supporters through their social media channels and blog, which has helped them to connect with and understand the needs of their target audience.
Range of Products
Yours Clothing offers a wide range of clothing, footwear, and accessories for plus-size women, with sizes ranging from 14 to 40 (UK sizes). Some of the key product categories they offer include:
- Dresses: Yours Clothing offers a variety of dress styles, including maxi dresses, skater dresses, bodycon dresses, and more. They also offer occasion wear, such as prom dresses and wedding guest dresses.
- Tops: They have a wide range of tops, including t-shirts, blouses, shirts, and knitwear.
- Bottoms: They offer a variety of bottoms, including jeans, trousers, leggings, skirts, and shorts.
- Outerwear: They have a selection of jackets, coats, and cardigans for different occasions and seasons.
- Swimwear: They offer a range of swimwear options, including bikinis, tankinis, and swimsuits.
- Lingerie: They have a range of lingerie options, including bras, panties, and shapewear.
- Shoes and Accessories: They offer a range of footwear options, including boots, sandals, and trainers, as well as accessories such as bags, jewelry, and scarves.
In addition to these categories, Yours Clothing also has specific collections for maternity wear, tall women, and a range of seasonal collections, such as their Christmas and Halloween collections. They also offer a range of affordable options, with many items priced under £20, as well as premium options for more formal or occasion wear.
Plus-size fashion industry by Yours Clothing
Yours Clothing is a leading player in the plus-size fashion industry, and has been instrumental in pushing for more inclusivity and diversity in the industry. The company is dedicated to providing stylish, affordable, and accessible fashion options for plus-size women, and has grown rapidly over the years, both in the UK and internationally.
One of the key contributions that Yours Clothing has made to the plus-size fashion industry is the introduction of a wider range of sizes. While many retailers offer plus-size clothing in sizes up to 24 or 26, Yours Clothing offers sizes up to 40 (UK sizes). This has helped to fill a gap in the market and provide more options for plus-size women who may have previously struggled to find clothing that fits.
In addition to offering a wide range of sizes, Yours Clothing also focuses on providing fashionable and on-trend clothing options for plus-size women. They work with designers and fashion experts to create styles that flatter and celebrate the curves of plus-size women, rather than hiding or disguising them.
Yours Clothing has also played a key role in promoting body positivity and inclusivity in the fashion industry. They use a diverse range of models in their marketing campaigns, including models of different sizes, ages, and ethnicities. They also have a blog and social media presence that promotes body positivity and celebrates the diversity of their customers.
Overall, Yours Clothing has been a trailblazer in the plus-size fashion industry, challenging traditional norms and paving the way for a more inclusive and diverse industry. They continue to innovate and push the boundaries of what is possible for plus-size fashion, and are a shining example of how retailers can cater to a diverse range of customers while still offering on-trend and fashionable clothing options.
Online retail and e-commerce by Yours Clothing
Yours Clothing has a strong online retail presence and has been at the forefront of the e-commerce boom in recent years. The company has a user-friendly website that allows customers to browse and purchase products online from anywhere in the world. Here are some ways in which Yours Clothing has utilized e-commerce to grow its business:
- Website design: The Yours Clothing website is designed to be visually appealing and easy to navigate. The site has a clean layout and features large, high-quality product images, making it easy for customers to browse and find what they are looking for.
- User experience: Yours Clothing has worked hard to create a positive user experience on their website. The site is optimized for mobile devices, making it easy for customers to shop on the go. They also offer a variety of payment options, including PayPal, credit and debit cards, and Klarna, which allows customers to pay in installments.
- Shipping policies: Yours Clothing has implemented a variety of shipping policies to make online shopping more convenient for customers. They offer free shipping on orders over a certain amount, and also offer click and collect services at selected stores.
- Customer service: The company has a dedicated customer service team that is available to answer questions and resolve issues. They also offer a variety of resources on their website, including a size guide and a frequently asked questions section.
- Social media and marketing: Yours Clothing utilizes social media platforms to promote their products and engage with customers. They have a strong presence on platforms such as Facebook, Instagram, and Twitter, and regularly post content such as product photos, customer testimonials, and behind-the-scenes glimpses into the company.
Overall, Yours Clothing has leveraged e-commerce to expand their reach and grow their business. The company continues to innovate and improve its online retail offerings, and is committed to providing a positive and convenient shopping experience for customers.
