Simply Cook – Meal Kit Subscription

About Simply Cook

Simply Cook is a UK-based meal kit subscription service that delivers recipe kits to customers’ doorsteps. The company aims to simplify the cooking process by providing customers with pre-portioned ingredients and step-by-step recipe instructions. Simply Cook offers a range of recipe kits, including vegetarian, gluten-free, and dairy-free options, and customers can choose from a variety of subscription plans to suit their needs. Unlike other meal kit delivery services, Simply Cook’s kits do not include fresh produce or meat, as the company assumes customers will have those ingredients already on hand. Instead, the kits contain flavorings, spices, and sauces to help customers create new and interesting dishes at home.

History and its Evolution

Simply Cook was founded in 2014 by Oli Ashness and Giles Humphries, who wanted to make it easier for people to cook delicious, restaurant-quality meals at home. The company started out as a small operation, with Ashness and Humphries creating recipe kits in their own kitchen and delivering them to friends and family. As the company grew, they expanded their range of recipe kits and started delivering them to customers across the UK.

Over the years, Simply Cook has evolved and expanded its offerings to meet the changing needs of its customers. In 2016, the company launched a mobile app that allows customers to manage their subscription and access recipe instructions and cooking tips. They also introduced a referral program, where customers can earn discounts by referring their friends to the service.

In 2019, Simply Cook partnered with Morrisons, one of the UK’s largest supermarket chains, to make its recipe kits available in select Morrisons stores. This marked a major milestone for the company, as it allowed them to reach a wider audience and tap into the growing demand for convenient meal solutions.

More recently, in 2021, Simply Cook launched a new product line called Simply Cook Kits, which are designed to be more accessible and affordable than their original recipe kits. Simply Cook Kits contain fewer ingredients and simpler recipes, making them a great option for people who are new to cooking or looking for a quick and easy meal solution.

Overall, Simply Cook has continued to evolve and innovate over the years, while staying true to its mission of making it easier and more enjoyable for people to cook delicious meals at home.

Offerings Services

Simply Cook offers a variety of services to help customers cook delicious, restaurant-quality meals at home. These include:

1. Recipe Kits: Simply Cook’s original offering is their recipe kits, which contain pre-portioned flavorings, spices, and sauces to help customers create new and interesting dishes at home. Each kit comes with recipe cards that provide step-by-step instructions and cooking tips.
2. Simply Cook Kits: These are a newer offering, designed to be more accessible and affordable than the original recipe kits. Simply Cook Kits contain fewer ingredients and simpler recipes, making them a great option for people who are new to cooking or looking for a quick and easy meal solution.
3. Mobile App: Simply Cook has a mobile app that allows customers to manage their subscription, access recipe instructions and cooking tips, and track their deliveries.
4. Referral Program: Simply Cook has a referral program, where customers can earn discounts by referring their friends to the service.
5. Morrisons Partnership: Simply Cook’s recipe kits are available in select Morrisons stores, making them more widely accessible to customers across the UK.

Overall, Simply Cook’s services are designed to make it easier and more enjoyable for customers to cook delicious meals at home, without the hassle of meal planning or grocery shopping.

Types of recipes and cuisine options available through Simply Cook

Simply Cook offers a wide range of recipe options that draw inspiration from various cuisines and flavors from around the world. Some of the types of recipes and cuisine options available through SimplyCook include:

1. British classics: Simply Cook offers recipe kits for traditional British dishes such as Fish and Chips, Bangers and Mash, and Shepherd’s Pie.
2. Mediterranean: The company offers recipe kits inspired by Mediterranean cuisine, such as Spanish Paella, Italian Risotto, and Greek Souvlaki.
3. Asian: Simply Cook offers recipe kits for various Asian cuisines, including Thai, Chinese, and Japanese. Examples include Thai Green Curry, Katsu Curry, and Sichuan Chicken.
4. Mexican and South American: Simply Cook offers recipe kits for Mexican and South American dishes, such as Fajitas, Chili Con Carne, and Peruvian Ceviche.
5. Vegetarian and vegan: Simply Cook offers a range of vegetarian and vegan recipe options, including dishes such as Butternut Squash Risotto, Cauliflower Katsu Curry, and Jackfruit Tacos.

Overall, Simply Cook aims to provide customers with a wide variety of recipe options, from classic comfort foods to more exotic and adventurous dishes, while also catering to various dietary needs and preferences.

Impact of Simply Cook on the UK food industry

Simply Cook has had a significant impact on the UK food industry since its launch in 2014. Here are a few ways in which Simply Cook has impacted the industry:

1. Increased demand for meal kit delivery services: Simply Cook was one of the early players in the UK meal kit delivery market, and its success has helped to popularize the concept of meal kit delivery services. As a result, more and more companies have entered the market in recent years, leading to increased competition and innovation in the space.
2. Encouraged home cooking and experimentation: Simply Cook’s recipe kits and mobile app have made it easier and more convenient for people to cook meals at home, without the need for extensive meal planning and grocery shopping. This has encouraged more people to experiment with new recipes and ingredients, leading to a greater appreciation for diverse cuisines and flavors.
3. Supported local producers and reduced food waste: Simply Cook works with local producers and suppliers to source its ingredients, which has helped to support local economies and reduce the environmental impact of food transportation. Additionally, the pre-portioned ingredients in Simply Cook’s recipe kits have helped to reduce food waste by minimizing the amount of unused ingredients left over after cooking.
4. Partnered with established retailers: Simply Cook’s partnership with Morrisons has helped to increase the company’s reach and accessibility, by making its recipe kits available in select Morrisons stores across the UK. This has helped to bring the concept of meal kit delivery services to a wider audience, while also benefiting Morrisons by offering customers new and exciting meal solutions.

Overall, SimplyCook has helped to transform the UK food industry by introducing new and innovative ways for people to cook meals at home, while also supporting local producers and reducing food waste.