In the ever-evolving world of fitness and fashion, where functionality meets style, one brand stands out for its vibrant and unique approach to activewear: Tikiboo. Founded in 2014 by the dynamic duo of Faye and Daniel Jobbins, Tikiboo has grown from a small idea to a thriving activewear empire, offering a diverse range of colorful leggings that have captured the hearts of fitness enthusiasts and fashion-forward individuals alike.
The Genesis of Tikiboo
The Tikiboo journey began shortly after Faye and Daniel’s wedding in May 2014. Faye, a fitness instructor with a background in sales and marketing, and Daniel, a Creative Digital Developer and technical web guru, decided to embark on a joint project that combined their skills and passions. Fueled by Faye’s frustration with the lack of exciting gym wear options, the couple set out to create something extraordinary.
Faye’s deep involvement in fitness led her to spend more time in activewear than standard clothing. However, she yearned for activewear that would stand out from the traditional pink and black ensembles dominating the fitness scene. Frustrated with the limited options available within the UK, Faye turned her gaze abroad, importing colorful activewear from Brazil and Australia. Yet, the high shipping charges and import duties associated with this approach were less than ideal.
A Creative Twist: Birth of the Name
It was during these early brainstorming sessions that the brand’s whimsical name was conceived. Seeking a name that was both quirky and memorable, Faye and Daniel played around with different words. The name “Tikiboo” emerged when they rearranged the letters of “Bou-tique” to create something unique and catchy. With the name in place, Daniel crafted the brand’s distinctive logo, and the foundation for Tikiboo was laid.
From Concept to Reality
With a name and logo established, Faye and Daniel’s vision began to take shape. They collaborated with manufacturers to bring their bold and colorful designs to life, refining their products until they were satisfied. After months of dedication and hard work, the Tikiboo website was finally launched in February 2015.
The response from the public exceeded their expectations. People were drawn to the vibrant and unique leggings, and demand surged unexpectedly. Faye and Daniel found themselves packing orders in their living room, juggling their growing business with their day jobs. From photography to marketing, customer service to packing, the couple managed every aspect of the business. Their dedication and determination fueled their success, even as they operated on minimal sleep.
Family Involvement and Expansion
Tikiboo’s success not only transformed Faye and Daniel’s lives but also involved their daughter in the creative process. Inspired by her mother’s designs, their daughter encouraged them to create a kids’ range of leggings. This line quickly gained popularity, with schoolgirls proudly showcasing their Tikiboo creations.
As demand continued to surge, it became clear that Tikiboo had outgrown the confines of Faye and Daniel’s home. The brand had evolved beyond what two individuals could manage on their own. This realization led them to enlist external teams, including photographers, models, marketing agencies, and PR teams, to help steer Tikiboo’s growth.
A Community of Color and Connection
Tikiboo’s offerings are more than just leggings; they represent a vibrant community of individuals who share a passion for fitness and distinctive fashion. The brand’s colorful activewear allows wearers to stand out, spark conversations, and forge connections with like-minded people. Tikiboo’s customers often become friends through their shared love for the brand, spotting others wearing Tikiboo at events and striking up conversations.
Tikiboo’s impact goes beyond clothing; it’s about fostering a sense of community and unity. Customers eagerly share photos of themselves wearing Tikiboo on social media, creating a lively space where excitement and positivity flourish. This community-driven approach drives Faye and Daniel’s commitment to growing the brand and nurturing the spirit that sets Tikiboo apart.
Continuing the Journey
Tikiboo’s journey is a testament to the power of passion, creativity, and community. What began as a frustration with the lack of options in activewear has transformed into a thriving brand that brings joy, connection, and color to the lives of countless individuals. Faye and Daniel’s dedication, hard work, and ability to adapt and expand have propelled Tikiboo’s evolution, ensuring that it remains a trailblazer in the world of activewear.
As Tikiboo continues to flourish, its story serves as an inspiration to all those who dare to dream and create. With each colorful legging, Tikiboo not only adorns the body but also empowers individuals to express their unique style and forge connections that extend far beyond the realm of fashion.
