In the world of athletic footwear, few brands have managed to establish themselves as a symbol of quality, durability, and genuine craftsmanship as effectively as New Balance. With a history spanning decades, New Balance has consistently upheld its commitment to creating sneakers that stand the test of time. Among their most revered collections are the MADE in USA & UK series, a testament to the brand’s dedication to authentic American and English craftsmanship.
The Essence of MADE in USA & UK
The MADE in USA & UK collection by New Balance represents more than just a pair of sneakers. It encapsulates a tradition, a legacy, and a dedication to excellence that has been nurtured over the years. Each model within this collection tells a story of passion, dedication, and the highest quality possible. Crafted in either the United States or the United Kingdom, these sneakers are the embodiment of the values that have made New Balance an icon in the world of footwear.
Craftsmanship that Speaks for Itself
The foundation of the MADE in USA & UK collection lies in the meticulous selection of the finest materials and the assembly process that follows. These sneakers are not just products; they are the culmination of skill, artistry, and a deep respect for tradition. The collection features the timeless New Balance silhouette, which has been infused with modern mesh materials, resulting in a harmonious blend of classic and contemporary.
The color palette of the MADE in USA & UK collection, including shades of grey, navy, black, and putty gray, pays homage to the rich history of American and British craftsmanship. These colors, while stylish and versatile, also serve as a nod to the heritage and culture that have inspired the creation of these sneakers.
MADE in USA: The Epitome of American Craftsmanship
The MADE in USA component of the collection proudly showcases the pinnacle of American craftsmanship. For over 75 years, New Balance has been manufacturing sneakers in five different production facilities across the USA. From Lawrence and Boston to Norway, Norridgewock, and Skowhegan, each facility has contributed to the brand’s legacy. The very first sneaker, the Trackster model, set the stage for the years of excellence to come.
With a workforce of more than 250 employees, these facilities produce an astonishing 140,000 shoes every week. This scale of production is a testament to the enduring popularity of New Balance and the trust that customers place in their products.
A Symphony of Craft and Art
The MADE in USA sneakers are a celebration of the countless professionals who have mastered their crafts over the years. From hairdressers and tailors to painters and bakers, these individuals have honed their skills through years of dedicated work. The fusion of craftsmanship and artistry is evident in every stitch and detail of the MADE in USA shoes. They aren’t just shoes; they are wearable works of art that carry a legacy.
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It’s worth noting that the workforce behind these sneakers is diverse, with 40-50% of the employees in the MADE in USA factories being women. This inclusivity is a source of pride for New Balance, showcasing their commitment to equal opportunity and celebrating the talents of women in the industry.
Apparel that Exemplifies Excellence
The MADE in USA collection extends beyond footwear to include apparel. Garments made from 100% cotton, meticulously processed into fabric in the USA, are a part of this range. Timeless basics such as T-shirts, hoodies, sweatshirts, and sweatpants come in classic colors suitable for everyday wear. These pieces are crafted from premium French terry fabric and feature the iconic New Balance logo, meticulously embroidered and sewn on.
MADE in UK: Where Excellence Meets Tradition
The MADE in UK segment of the collection traces its origins back to 1983 when the first production facility was established in Flimby, England. The H610 model marked the inception of this tradition. Over 200 employees in England adhere to the highest quality standards as they manufacture 28,000 MADE in UK sneakers weekly. This facility, located in the quaint village of Flimby along the Irish Sea coast, has produced footwear of unparalleled quality for over three decades.
From England to the World
Flimby, with its population of fewer than 2,000 residents, might seem unassuming. However, this small village has made an indelible mark in the world of footwear. With meticulous craftsmanship, it has consistently produced shoes of the highest quality. These shoes proudly bear the “MADE in UK” label, signifying their origin and the dedication that goes into their creation.
A Showcase of UK Craftsmanship
The MADE in UK Bestseller collection showcases some of the most coveted models crafted in England. Each pair of sneakers within this collection is a testament to the skill, dedication, and artistry that the Flimby facility embodies. From the M991TLK in green/grey to the M991PUK in purple/grey, each design showcases the fusion of contemporary style with traditional craftsmanship.
A Commitment to Quality
New Balance’s MADE in USA & UK collection stands as a testament to the brand’s commitment to excellence, heritage, and innovation. These sneakers and apparel are not just products; they are the embodiment of a legacy that has been carefully nurtured for generations. With their focus on quality, dedication to craftsmanship, and celebration of diversity, New Balance continues to make its mark in the world of athletic footwear. As you slip into a pair of MADE in USA or UK sneakers, you’re not just wearing shoes – you’re stepping into a tradition of excellence.
