We are in the mobile era, and insurance companies cannot afford to be left behind. In this blog post, we will explore how mobile apps are changing the face of insurance and what you need to do to keep up with the times. According to a recent study, 89% of people use their mobile devices to conduct some form of research before making a purchase. This means that if your company doesn’t have a mobile app, you are missing out on a huge portion of potential customers.
An insurance app can provide a range of benefits to both insurance companies and their customers. For insurance companies, an insurance app can:
- Make communication between the customer and the company faster, smoother, and more efficient.
- Automatically complete certain tasks that the customer would normally have to do manually (such as filing a claim).
- Allow customers to ask questions through live chat support instead of having to call or visit an office.
- Make it easier for customers to access information about their insurance policy and account status.
- Enable them to file a claim without having to speak to anyone or go to an office.
- Offer them easy access to customer service through live chat support or contact information via phone/email.
- Help them find a better insurance plan if they are not satisfied with the current one.
Chatbot
The chatbot industry is booming, and for good reason. They offer a unique, more personalized, and efficient customer experience compared to other support channels. In the insurance sector, live chatbots are becoming increasingly popular because they allow customers to connect with an agent almost instantly. By implementing a chatbot interface, you can ensure that your customers receive the best possible experience with your company.
Here are the lists of benefits of mobile apps for both customers and the insurance sector:
Today, insurance customers expect certain benefits from their providers. Here are the most important ones:
Remote consultation. Today’s consumers are accustomed to receiving services remotely. Therefore, it’s important that the customer service interface is user-friendly and provides quick access to information.
Push notifications. These keep them updated in real-time on policy changes, claims status, and more. Additionally, it builds trust and strengthens the relationship between you and your customer base.
Quick access to information. The customer can access data related to their insurance through their query.
Other benefits:
- The mobile app allows customers to manage their operations more conveniently.
- The mobile app takes advantage of its simplicity. A customer needs to make a few taps to get their insurance. A mobile app gratifies the whole process.
- The mobile app benefits from timely instructions. A mobile app in the sector comes in handy in these cases: read the instructions section to get information about the actions they should perform.
- GPS location feature, whose task is to determine the user’s geolocation (with their consent, of course).
Not having a mobile app is equivalent to telling your potential customers that you don’t care enough about them to invest in one. Mobile insurance apps are not only for insurance companies but also for insurance agents who want to leverage their business by providing insurance services through an easy-to-use and flexible mobile application.
