The Ordinary
The Ordinary is a brand of skincare products that was founded in 2013 by Brandon Truaxe. The brand is known for its affordable yet effective products that use high-quality, science-backed ingredients. The Ordinary’s products focus on targeting specific skin concerns such as wrinkles, hyperpigmentation, and acne. Some of their most popular products include the Hyaluronic Acid 2% + B5, Niacinamide 10% + Zinc 1%, and the AHA 30% + BHA 2% Peeling Solution. The Ordinary is owned by DECIEM, a larger umbrella company that also owns other popular skincare brands like NIOD and Hylamide.
History and Evolution of The Ordinary
The Ordinary was founded in 2013 by Brandon Truaxe as a brand under the parent company DECIEM. Truaxe had previously worked in the skincare industry and saw a gap in the market for affordable yet effective skincare products that used high-quality, science-backed ingredients.
The brand quickly gained popularity for its no-frills approach to skincare and its emphasis on transparency in its marketing and product formulations. The Ordinary‘s products were designed to be simple, with a focus on active ingredients rather than fancy packaging or marketing gimmicks.
In 2017, The Ordinary faced some controversy when Truaxe made some erratic social media posts and fired several members of the company’s executive team. This led to concerns about the brand’s future, but DECIEM eventually brought in new leadership to oversee The Ordinary and the company as a whole.
Despite these challenges, The Ordinary continued to grow in popularity and expand its product line. The brand has continued to emphasize its commitment to transparency and science-based skincare, and has even launched a skincare guide to help customers choose the best products for their specific skin concerns.
In recent years, The Ordinary has also expanded into physical retail locations, with standalone stores opening in several major cities around the world. The brand’s success has inspired other skincare companies to follow in its footsteps, with a growing number of brands emphasizing simplicity, transparency, and affordability in their product offerings.
Product Range
The Ordinary offers a diverse range of skincare products that are formulated to target various skin concerns. The following is a list of some of their products:
- Cleansers:
- Squalane Cleanser
- Glycolic Acid 7% Toning Solution
- Toners:
- Glycolic Acid 7% Toning Solution
- Salicylic Acid 2% Masque
- Serums:
- Hyaluronic Acid 2% + B5
- Niacinamide 10% + Zinc 1%
- Vitamin C Suspension 23% + HA Spheres 2%
- Buffet
- Granactive Retinoid 2% Emulsion
- Alpha Arbutin 2% + HA
- Moisturizers:
- Natural Moisturizing Factors + HA
- 100% Plant-Derived Squalane
- Sunscreens:
- Mineral UV Filters SPF 15 with Antioxidants
- Mineral UV Filters SPF 30 with Antioxidants
- Acne Treatments:
- Salicylic Acid 2% Masque
- Niacinamide 10% + Zinc 1%
- Anti-Aging Treatments:
- Granactive Retinoid 2% Emulsion
- Buffet
- Argireline Solution 10%
The Ordinary is also known for its “regimens”, which are skincare routines that are designed to target specific skin concerns. These regimens include recommendations for which products to use and in what order. The brand offers regimens for acne-prone skin, dry skin, and signs of aging, among others.
Popular Product of The Ordinary
The Ordinary has several popular products that are highly sought after by customers due to their effectiveness and affordability. Some of the most popular products include:
- Niacinamide 10% + Zinc 1%: This serum is designed to reduce the appearance of blemishes, congestion, and uneven skin tone. Niacinamide helps to regulate oil production and improve the skin’s texture, while zinc helps to soothe irritation and reduce inflammation.
- Hyaluronic Acid 2% + B5: This serum is formulated to provide hydration and plumpness to the skin. Hyaluronic acid helps to draw moisture to the skin, while vitamin B5 helps to improve the skin’s barrier function.
- AHA 30% + BHA 2% Peeling Solution: This exfoliating solution contains a blend of alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) to exfoliate the skin and improve its texture and tone. It also helps to reduce the appearance of fine lines, wrinkles, and hyperpigmentation.
- Natural Moisturizing Factors + HA: This moisturizer is designed to provide lightweight hydration to the skin. It contains a blend of natural moisturizing ingredients, including hyaluronic acid and ceramides, to help improve the skin’s moisture barrier.
- Buffet: This serum contains a combination of peptides, amino acids, and hyaluronic acid to target multiple signs of aging, including fine lines, wrinkles, and uneven skin tone. It also helps to improve the skin’s texture and firmness.
These products have received high praise from customers and skincare experts alike for their effectiveness and affordability.
Benefits of Using The Ordinary
There are several benefits to using The Ordinary’s products:
- Affordable: The Ordinary offers effective skincare products at affordable prices, making them accessible to a wide range of consumers. This makes it easier for people to build a skincare routine without breaking the bank.
- Science-backed: The Ordinary uses science-backed ingredients and formulations in their products, which means they are designed to target specific skin concerns and provide real results.
- Transparency: The Ordinary is known for its transparency in regards to its ingredients and formulations. The brand provides detailed information about each product’s ingredients, their benefits, and how to use them, which helps customers make informed decisions about their skincare routine.
- Customizable: The Ordinary’s products can be mixed and matched to create a personalized skincare routine that targets specific skin concerns. This allows customers to create a routine that works best for their skin type and concerns.
- Effective: Many customers have reported seeing significant improvements in their skin after using The Ordinary’s products. The brand’s focus on science-backed ingredients and formulations, as well as its customizable approach, means that customers can target specific skin concerns and see real results.
Overall, The Ordinary offers affordable, science-backed skincare products that are customizable and effective. These benefits have helped to make the brand a popular choice among skincare enthusiasts and everyday consumers alike.
