One Stop Shop by Trade Point

About Trade Point

TradePoint is a UK-based retailer specializing in supplying products and services to construction and home improvement professionals. It is part of the Kingfisher plc group, which also owns the B&Q and Screwfix brands.

TradePoint offers a wide range of products, including building materials, electrical and plumbing supplies, power tools, decorating equipment, and more. They also provide services such as tool and equipment hire, kitchen and bathroom design, and installation services.

TradePoint operates several physical stores across the UK, as well as an online store that allows customers to browse and purchase products from the comfort of their own homes. They also offer a membership program for professionals that provides exclusive discounts and benefits.

Overall, TradePoint aims to provide a one-stop-shop for professionals in the construction and home improvement industries, offering high-quality products, competitive pricing, and excellent customer service.

History of the company

TradePoint was founded in 2008 as a joint venture between B&Q (which is also owned by Kingfisher plc) and the builders’ merchant, Travis Perkins. The goal of the partnership was to create a one-stop-shop for trade customers, offering a comprehensive range of products and services tailored to the needs of professionals in the construction and home improvement industries.

In 2015, Kingfisher plc bought out Travis Perkins’ stake in the business, making TradePoint a wholly-owned subsidiary of Kingfisher. Since then, the company has continued to expand its product range, services, and physical presence, opening new stores and launching new initiatives to better serve its customers.

Today, TradePoint operates over 270 stores across the UK, employing thousands of people and serving hundreds of thousands of customers every year. The company has become a trusted and reliable partner to professionals in the construction and home improvement industries, offering high-quality products, competitive pricing, and exceptional customer service.

Various Product They Offer

TradePoint offers a wide range of products that are aimed at professionals in the construction and home improvement industries. Here are some of the main product categories:

1. Building materials: TradePoint provides a range of building materials, including bricks, blocks, cement, plaster, insulation, roofing, and timber.
2. Electrical and lighting: TradePoint offers a comprehensive range of electrical and lighting products, including cables, sockets, switches, light fixtures, and bulbs.
3. Plumbing and heating: TradePoint supplies plumbing and heating products such as pipes, fittings, radiators, boilers, and water heaters.
4. Decorating: TradePoint has a range of decorating products, including paints, wallpaper, brushes, rollers, and sprayers.
5. Tools and equipment: TradePoint provides a variety of tools and equipment, including power tools, hand tools, workwear, and safety gear.
6. Kitchens and bathrooms: TradePoint offers a complete range of kitchen and bathroom products, including cabinets, worktops, sinks, taps, showers, and baths.
7. Outdoor and gardening: TradePoint also supplies outdoor and gardening products, including fencing, decking, paving, plants, and landscaping materials.

Overall, TradePoint aims to be a one-stop-shop for professionals in the construction and home improvement industries, offering a wide range of high-quality products at competitive prices.

Features of TradePoint

Some of the features of TradePoint are:

1. Wide range of products: TradePoint offers a wide range of products, including building materials, electrical and plumbing supplies, power tools, decorating equipment, and more. This means that customers can find everything they need for their construction or renovation project in one place.
2. Tool and equipment hire: TradePoint offers tool and equipment hire services, which can be a cost-effective solution for customers who only need to use certain tools or equipment for a short period of time.
3. Kitchen and bathroom design: TradePoint provides design services for kitchens and bathrooms. This means that customers can get help with designing their space and selecting the right products for their needs.
4. Installation services: TradePoint also offers installation services for kitchens and bathrooms, which can be helpful for customers who need help with the installation process.
5. Rewards program: TradePoint has a rewards program that allows customers to earn points for their purchases. These points can be redeemed for discounts, vouchers, and other rewards.
6. Online shopping: TradePoint has an online store that allows customers to shop for products and services from the comfort of their own homes. This can be especially convenient for customers who live far away from a TradePoint store.

Overall, TradePoint offers a range of products and services that can be helpful for customers who are undertaking construction or renovation projects. Their rewards program and online shopping options make them a convenient choice for many customers.

TradePoint marketing strategy

TradePoint’s marketing strategy appears to be focused on reaching out to its target audience through a variety of channels, both online and offline. Here are some elements of their marketing strategy:

1. Targeted advertising: TradePoint runs targeted advertising campaigns to reach its target audience. They use channels such as TV ads, radio ads, and billboards to reach a broad audience, as well as targeted online advertising through social media platforms like Facebook and Instagram.
2. Promotions and discounts: TradePoint regularly offers promotions and discounts on its products and services to incentivize customers to make purchases. They use a variety of channels to promote these offers, including email marketing, social media, and in-store signage.
3. Trade events: TradePoint participates in various trade shows and events to showcase its products and services to its target audience. This allows them to reach a highly engaged audience who are interested in the products and services they offer.
4. Customer loyalty program: TradePoint has a customer loyalty program that rewards customers for their purchases. This program offers discounts, vouchers, and other benefits to customers who frequently shop at TradePoint.
5. Online presence: TradePoint has a strong online presence, with a website that is optimized for search engines and easy to use. They also have active social media accounts on Facebook, Twitter, and Instagram, where they engage with their customers and promote their products and services.

Overall, TradePoint‘s marketing strategy appears to be well-rounded and focused on reaching out to its target audience through a variety of channels. By offering promotions and discounts, participating in trade shows, and running targeted advertising campaigns, TradePoint is able to reach a broad audience and generate interest in its products and services.

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