In a world where sustainability is becoming increasingly vital, Liforme has emerged as a groundbreaking force in the yoga industry, setting new standards for eco-friendly and sustainable yoga mats. Established in 2008, this innovative company embarked on a remarkable five-year journey to completely revolutionize the yoga mat, not just to enhance the yoga practice experience but also to honor and respect our planet. This unwavering commitment to sustainability has made Liforme a true leader in producing what they believe to be the world’s most planet-friendly yoga mats.
Revolutionary Materials: A Foundation for Sustainability
At the heart of Liforme’s sustainability journey lies their pioneering approach to materials. They have developed a proprietary, sustainable, non-toxic, and biodegradable non-slip material that forms the core of their yoga mats. This material is a unique formula that remains exclusive to Liforme, ensuring their mats are like no other on the market.
What sets Liforme apart is their dedication to creating materials that are not only durable and functional during their intended use but also environmentally responsible. When disposed of, these materials naturally degrade in just 1 to 5 years under normal landfill conditions, minimizing their long-term impact on the planet.
The bulk of Liforme’s mats are crafted from high-grade natural tree rubber, a sustainable, plant-based material. Beyond providing excellent support, stability, and cushioning for yoga practice, this choice of material also ensures that natural forests remain intact, contributing to increased biodiversity and carbon sequestration.
Eco-Friendly Ink and Packaging: Minimizing Environmental Impact
Sustainability doesn’t end with materials; it extends to every aspect of Liforme’s product development. They invest significantly in research and testing to source high-quality non-toxic and eco-friendly inks for their printed yoga mats. By making eco-conscious choices in the printing process, Liforme not only creates beautiful mats but also reduces their environmental footprint.
This commitment to sustainability further extends to their packaging. Liforme has adopted plastic-free and fully recyclable packaging practices from day one. By taking a holistic approach to eco-friendliness, they minimize waste and encourage responsible disposal, setting an example for others in the industry.
Carbon Offset and Sustainable Logistics: Reducing Environmental Impact
Liforme goes above and beyond by actively offsetting a substantial amount of CO2 emissions generated through their courier shipping. This environmental effort has been ongoing for many years and includes initiatives such as planting over 300,000 trees. Furthermore, Liforme’s meticulous approach to global logistics underscores their commitment to sustainability. Over 99% of their goods are shipped by sea instead of air, significantly reducing their carbon footprint. This approach is a testament to their dedication to minimizing the environmental impact of their operations.
Giving Back to the Planet: Philanthropy in Action
Liforme firmly believes in giving back to the planet in a significant way. They have contributed more than $600,000 directly to support their charity partners, with the majority of these funds going toward environmental causes. This commitment to philanthropy underscores Liforme’s mission to make a positive impact on the world beyond just providing yoga mats. It’s a testament to their belief in the interconnectedness of all beings and the environment.
Warrior-like Grip: Enhancing the Yoga Experience
Liforme’s dedication to innovation extends to the performance of their mats. They have introduced the revolutionary GripForMe™ material, celebrated as the grippiest yoga mat material available on earth. It maintains its exceptional grip even when drenched in sweat, eliminating the need for a towel during practice. This innovative design layers natural rubber with non-toxic eco-polyurethane, resulting in a stable and comfortable practice surface that offers unparalleled grip.
Alignment for All: A Personalized Approach to Yoga
Recognizing the importance of alignment in yoga practice, Liforme introduced the world’s first Yoga Mat Alignment System. Unlike previous alignment mats that relied on grids, numbered circles, and footprints that didn’t cater to the diversity of practitioners, Liforme’s AlignForMe™ system is designed to work for all bodies, yoga styles, and experience levels. This pioneering system provides intuitive, visual alignment feedback, enhancing the yoga experience for everyone.
Vegan Certified and PVC-Free: A Commitment to Non-Harm
In a market where PVC was the norm for yoga mats, Liforme set out to change the game. Their mats are not only biodegradable but also vegan-certified, aligning with the yogic principle of Ahimsa (non-harm). PVC, with its slippery surface and poor biodegradability, was an unsuitable material for yoga mats. Liforme’s journey to develop a mat that doesn’t harm the planet or the practitioner led to a complete rethinking of yoga mat materials.
A Unique, Patented Three-Layered Construction: Hygiene and Grip Combined
Liforme’s innovative approach extends to the construction of their mats. They’ve created a game-changing combination of materials that delivers the ultimate grip while keeping the mat hygienic. This includes a base layer of sustainable natural rubber, a proprietary eco-polyurethane top layer, and their patented CleanGrip® non-absorbent barrier layer. This unique construction ensures a grippy, comfortable, and hygienic practice surface.
Independently Assessed by Leading Experts: Ensuring Transparency
To uphold their commitment to transparency and authenticity, Liforme commissioned an independent study from a leading polymer expert at Imperial College London, a globally renowned university. This study verifies the materials and processes used in Liforme’s yoga mats, ensuring that consumers can trust the claims made about their products.
Conclusion: A Sustainable Yoga Revolution
Liforme’s dedication to sustainability and innovation has redefined the yoga mat industry. From revolutionary materials to eco-friendly inks, carbon offsetting, and philanthropic efforts, Liforme sets a high standard for environmentally conscious businesses. Their commitment to providing top-notch yoga mats that enhance the practice experience while minimizing harm to the planet is a testament to their mission to create a more sustainable and harmonious world.
As consumers increasingly seek eco-friendly products, Liforme stands as a shining example of how businesses can lead the way in sustainability, showing that it’s not just about making products but about making a positive impact on the world.
So, when you unroll your Liforme yoga mat for your next practice, know that you’re not just investing in your well-being but also in the well-being of our planet. It’s a step towards a more sustainable and mindful future—one yoga pose at a time. Your choice of yoga mat can be a powerful statement of your commitment to a better world, and Liforme is leading the way.
